LVDL  luisvictoridesignlab   
  interior design  
 
 

          Decorating is a field that can lead to misunderstandings and complex and ambiguous thoughts.

          The word "decoration" has theatrical and cinematographic connotations; a setting, a scenery that suggests an "illusion"; or a "trick".

Ambiguous thoughts are related to the idea of ​​decoration, as a kind of non-essential intervention. Sometimes it is even the self-expression of nihilism and narcissism, the hegemony of the eye.

        For many people, decoration as a profession seems frivolous, banal, empty, and relegated to an ornamental task because it is linked to the idea of ​​owning avoidable and unnecessary things. Then the decoration becomes hedonistic and meaningless. This could be a possible argument but should be discarded when "decoration" is redirected and strongly attached to the culture of the project. Decoration as a profession must participate, encourage and emphasize any aspect of the project in which we are not mere spectators but to which we belong inseparably.

         If interior design represents the richness of our space, decoration is what highlights, incorporates, reinforces, and stimulates this interior with more sensations, more feelings, and more Intentions that will drive the emotional and sincere participation of the observer.

        Decoration and Interior Design can sometimes improve bad, obsolete, or just flat architecture: tactility, crafted details, the authenticity of matter, a piece of art, reflective glass, juxtapositions, thicknesses, weight, gravity, movement, and light... can always reinforce the presence of any unreal or alienated architecture. Decoration can always endow architecture and Interior Design with emotional content; Decoration can always domesticate a space.