Decoration: Elevating the Essence of Space
The realm of decoration can, at times, lead to misunderstandings and the emergence of complex and ambiguous thoughts.
The word "decoration" often conjures associations with the world of theater and cinema, evoking scenes and settings designed to craft illusions or employ artful tricks.
Ambiguity often lingers in the realm of decoration, where it's sometimes perceived as a non-essential endeavor. It can even be misconstrued as an act of nihilistic self-expression and narcissism, dominated by visual aesthetics.
For many, the profession of decoration may appear frivolous, banal, or superficial, often relegated to the role of ornamentation. Such perceptions arise from its association with the acquisition of superfluous and non-essential objects, fostering a hedonistic and vacuous connotation. However, this argument should be dispelled when "decoration" is thoughtfully redirected and closely intertwined with the broader project culture.
As a profession, decoration must play an active role in, foster, and enhance every aspect of a project, making us an indispensable part of the creative process rather than mere bystanders.
If interior design represents the foundation of our space, decoration serves as the element that accentuates, infuses, reinforces, and enlivens it with heightened sensations, deeper emotions, and purposeful intentions. This, in turn, engages the observer in an emotional and sincere connection.
Decoration and Interior Design have the power to revitalize outdated, or uninspired architecture. Through tactility, crafted details, the authenticity of materials, artistic elements, reflective surfaces, juxtapositions, dimensional depth, weight, gravity, motion, and illumination, they can fortify the presence of even the most unreal or disconnected architecture. Decoration consistently imbues both architecture and Interior Design with emotional resonance, effectively domesticating spaces with evocative narratives.