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Could we improve lives through meaningful design?
Design is just more than a worthwhile negotiation between everyday issues to be addressed.
Designers should be storytellers and Design a story with goals and intentions, ready to inspire emotions and trigger a response.
Design is a noun and a verb and therefore should represent action and interaction and generate curiosity.
The meaningful design uses language: forms, shapes, color, light, materials, textures, etc... but also history, technology, psychology...
Design can transform the meaning of everything.
Design delights, surprises, invites, depict ideas, and embodies values, attitudes, beliefs... character.

Do you think that meaningful design can improve our lives?


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