luisvictoridesignlab interior design's philosophy

Be wise, fresh and genuine. Be able to communicate ideas and convictions in an efficient, attractive and responsible way.

Team work and collaboration is the best recipe for a successful project.

Don't impose limits to your creativity. Knowledge and creativity are the best tools to deliver meaningful design.

To formalize any idea just mix reasoning, judgement and expertise.

Experiment as much as you need until finding the best solution; the one that best suits your needs.

Don't leave anything to chance. An integrated concept will allow you to work in every detail from the beginning to the end.

Run away from the topics; Imagine other possibilities and engage the process of culture and design to develop your own space.

Target a more authentic, genuine and functional design.

Commit with the environment and the future generations.

Hi and welcome!

WHY DESIGN?
Because Design affects how people think, act, feel, and how to relate to and embrace the spaces in which they live, work, and enjoy.

Because Design shapes human experiences and good experiences feed good memories and consequently elevate design and its spaces to their maximum power.

Because design is a transformation that can generate positive impacts wherever it acts.
Because our planet is fragile and vulnerable, Design can bring plenty of co-benefits to our well-being and our environment.

VISION
Understanding that Design should think more about the future than about the present.

MISSION
I can't understand good design if I don't understand people and its weel-being.

VALUES
Honesty, quality, uniqueness, care, respect.

It is not about "too much" but "better"

BELIEFS

Matter makes space.

Details are the design's technology.

Practice leads to perfection.

What you see is often not enough.

Identity and singularity are sexy; Choice is power.

Good design should be idiosyncratic, honest, relevant and meaningful.

Good design interacts with other things and with people.

Good design is useful, understandable, beautiful and environmentally friendly.

AUDIENCE
Those who believe that good design will empower, improve, and add value to their lives.
Those who understand that the environment has to be respected and well - taken care of by good design.
Those who seek innovation and creative thinking.